If you’re looking for the best hotel in Asheville, NC, you’re in luck.
The city’s hotel industry is thriving, and the best hotels are getting better.
The Asheville Convention and Visitors Bureau says the number of hotel rooms booked for 2018 rose by a whopping 32% to 5.9 million, an increase of nearly 60% from last year.
The numbers are a result of a nationwide hotel occupancy boom, which means that even as hotels across the country have shuttered, the city is still able to keep on churning out new rooms.
There are a number of reasons why hotels are able to expand so quickly.
Hotels typically offer amenities like complimentary wi-fi, free Wi-Fi, and free parking.
This can attract guests who aren’t necessarily interested in staying at a hotel, or who don’t have the money to stay at a high-end hotel.
In the last two years, Asheville’s hotel occupancy rate has increased by 30% in the city, according to hotel industry consultant IHS Markit.
And in 2018, more than 80% of hotel occupancy was at hotels with a capacity of 50,000 people or more.
The increase in hotel occupancy comes despite a national hotel occupancy decline, as hotels are offering more and more room to guests and businesses.
“There is a lot of competition right now,” says Stephen Pyle, vice president of industry relations at IHS.
“In fact, our industry has been experiencing some slowdown, so it’s difficult for our hotel business to continue to grow.
That’s not a bad thing.”
Pyle says that many hotel operators are trying to do everything they can to attract more guests to their properties.
For example, hoteliers are offering discounts on all types of amenities and free Wi, including free WiFi.
This is a way for the hotelier to increase occupancy.
For the second year in a row, IHSMarkit reports that hotel occupancy rates increased in every major city.
However, many hotels are struggling to compete.
In 2017, Hilton had the highest occupancy rate, at 9.6%, followed by The Grove at 7.5%.
The Grove’s occupancy rate of 8.9% is still higher than hotels in Charlotte and Denver.
The Grove also has the most rooms booked in the market at nearly 7.8 million.
Meanwhile, Marriott is at 7%, with its rates falling behind the other two.
In 2018, the hotel industry’s occupancy rates in Charlotte, Miami, and Raleigh fell to 7.7%, 7.3%, and 7.2%.
“The hotel industry was very strong last year, but as we saw with the recession, hotels were unable to recover from the recession,” says Mark Williams, president and CEO of the Association of American Lodging Associations.
“As we see in other markets, hotels are still experiencing some of the challenges they faced last year.”
While many hotels have found ways to improve their occupancy rates, others have been struggling to keep pace with growth.
For instance, Hilton is facing a major challenge.
“Hilton has been working very hard to keep their occupancy rate as high as it can be,” says IHS’s Williams.
“Their occupancy rate for January was 4.6%, and that’s not enough to keep up with the demand that they’re experiencing.”
But as the industry has gotten more crowded, more and better amenities have been added to help keep guests satisfied.
The new amenities in hotel rooms have included free Wi Fi, free parking, and complimentary Wi-fi in every hotel.
Some hotels are even opening up their rooms for more guests, including in-room dining.
In Asheville, more guests are taking advantage of the hotel’s free Wi network.
According to the hotel occupancy report, hotel occupancy rose by more than 1,000 rooms in the first quarter of 2018.
But the growth has slowed down over the last year or so.
In January, hotel industry analyst Brian McAlinden of IBISWorld predicted that occupancy would rise 1,500 rooms in 2019, but that number has since dropped to 1,100 rooms.
“The occupancy of hotels has slowed,” McAlinter said.
“We don’t expect it to pick up anytime soon.”
Some hotel operators have even begun cutting their prices in an effort to keep guests happy.
Last year, Marriott lowered its prices for rooms in Asheville by 40% in an attempt to compete with Hilton.
However this has not translated into a significant increase in occupancy.
“If you’re not in a room for five hours, you can’t spend that much time there,” says Pyle.
“I think people have had enough of the price hikes.”
In 2018 and 2019, Hilton and Marriott reported that occupancy rates improved in their cities, but in 2018 and 2017, occupancy rates fell.
The IHS report shows that in 2019 and 2018, hotel rooms were booked for 7,800 and 6,600 guests, respectively.
That means that,